Ben & Jerry's Rebrand
I've always loved Ben & Jerry's, so when I visited their website, I was surprised by how tricky it was to navigate. The layout felt a bit disorganized, and the visuals didn’t quite match the bold, playful spirit of the brand. I decided to redesign the site with a clearer structure and a more cohesive look, using bright colors and graphic elements that better reflect its fun, energetic personality.
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I produced a relatively similar logo due to the original logo's recongnizability of the typography and the arch. I included an artisanal stroke for the background to represent their responsibly sourced and premium quality ingredients.
Logo System
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The clear space is based on a general container shape outline here due to the organic edges of the logo. The minimum logo size is 1.75” in width to retain legibility.
Website
Here's the functioning website I created on Figma. It features, fun and bright graphics with simplified sections of content to facilitate useability.
Products Page
This page showcases a selection of ice cream products, a limited edition pint design I created, and fun, colorful ways for users to explore and purchase them.
Activism Page
This page provides an overview of the Ben & Jerry’s Foundation and features a redesigned logo. The Foundation supports grassroots organizations working within their communities to advance social and environmental justice.
About Us Page
This page tells the story of how Ben & Jerry’s came to be, highlighting key milestones and successes that helped shape it into the global brand it is today. It also features a collection of fun, colorful apparel that celebrates the brand’s playful personality.
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Apparel Mockups
The clothing for the Ben & Jerry’s rebrand is bold, colorful, and made to stand out. It features vectorized images paired with strong statements that reflect the brand’s personality and values. A limited color palette keeps the designs clean, cohesive, and visually focused.
Packaging Design
The packaging design captures the personality of each flavor through bold color and playful visuals. Each scoop is colored to match its flavor, giving every pint a distinct identity. Bright, complementary accent colors add contrast and help the designs stand out on the shelf.
Interact with the Website!
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Brand Manual
I created a brand manual that outlines how the rebrand is applied, including guidelines and real-world usage examples.
